About Us
Dana Theus and Cindy Atlee met 20+ years ago when Dana hired Cindy as a branding consultant to help brand CareerBuilder.com where Dana was a marketing executive. We were delighted to reconnect a few years later, discovering that both of us had shifted our focus from products and services to the people who work in and lead organizations.
And while once we were excited to help companies tell powerful brand stories, we’re now passionate about helping our clients create a even more compelling personal storylines that shape their business, leadership or career trajectories. We weave the principles of worklife bliss into each personal brand and storyline program, and we’re both committed to bringing our Worklife Bliss principles to life so more people find and follow the path lights them up uniquely.
Over the past 10 years, we’ve developed and delivered a variety of online training programs for purpose-driven, meaning-seeking, self-directed professionals and business owners, including:
- When the Product is You (Branding from Authentic Self for Business Owners & Entrepreneurs)
- Becoming Known Well (Authentic Personal Branding for Success, Fulfillment & Contribution)
- Worklife Reset (A Bliss-Based Approach to Professional Transition & Development)
Worklife Reset is now our signature program, shaped by the Personal Brand, Storyline and Strategic Roadmap we’ve developed based on our own many years in the enterprise world–and our own commitment to helping clients craft a meaning-based worklife for themselves while making a high-impact contribution in any business or professional setting.
Get to Know Us
Cindy Atlee
Story types: Creator, Magician, Lover, Innocent
Style: Imaginative, intuitive, enthusiastic, positive
Storyline: Helping clients understand and express who they are in more motivating, inspiring, authentic and engaging ways
Claims to fame: Co-developer, Professional Strengths, Values & Story Survey; ICF-approved to train coaches in SVSS and narrative intelligence; Co-Founder of Worklife Bliss
Areas of expertise: Coaching, training & facilitation; leadership & career development; transitions; professional identity & voice; personal & organizational branding; team & culture building
Previous roles: Senior VP, Branding & Organizational Culture/Porter Novelli; Senior Fellow, UMD Academy of Leadership
Interested in 1-1 coaching with Cindy? Cindy will activate her Creator to help you find the meaning in your work that motivates you and lights you up.
Dana Theus
Style: Intuitive, future-focused, grounded, compassionate
Claims to fame: Thought leader on women in leadership as publisher of InPowerWomen.com; creator of 150+ video/workbooks on leadership, change management and career transition; former Executive Leaders Radio host. Co-Founder of Worklife Bliss
Areas of expertise: Executive Coaching, Career Coaching, Leadership Coaching, Organizational Coaching, Corporate Culture Consulting, Change Management & Soft-Skills Training, Executive Team Development, Executive Meeting Facilitation
Previous roles: Branding & Identity Consultant, Product Development & Launch Leader, Vice President of Marketing, Director of Product Management, International Government Affairs Specialist
Interested in 1-1 coaching with Dana? Dana will activate her Magician to help you find your purpose at work and use it to power your leadership and career success.
Contact Us
Reach out to learn more about 1-1 coaching, event and programs to discover Worklife Bliss in your own life.