Worklife Bliss Coaching

Who are you?  The question is key to unlocking the most empowering source of energy, motivation and sustainable action in your professional life.  But how do you find a deeply authentic and meaningful answer?  Work with us to find and follow the bliss that’s inside you–and use it to create more inspired impact around you.

Gain Professional Clarity, Confidence & Energy

Experience our unique coaching approaches for revitalizing your sense of self, finding a professional path that’s uniquely meant for you, and bringing what’s most valuable about you to life for others.

Start Your Bliss Journey

Get in touch with your most “blissful” professional self at work—and use what you discover to move forward in more energized and empowering ways.

Our coaching method is inspired by the work of mythologist Joseph Campbell, who coined the phrase “follow your bliss.”  Campbell didn’t equate bliss with continuous happiness or pleasure, though, as many people think.  He defined it as bringing your most authentic self to life–on a path most essentially meant for you, as the main character in a motivating story that matters to you and everyone around you.

Our coaching process ignites your intuitive narrative intelligence to help you do that.  Work with us to ground yourself in an energizing professional brand and story about who you are, why you do what you do, and the specific ways you make your difference in the world.

Meet Your Coaches

Cindy and Dana have partnered for over a decade, bringing clients innovative coaching and program approaches to shape professional identity, meaning and motivation

Leadership/Transitions Coach, Branding/Culture Consultant, Founder of The Storybranding Group and the Narrative Intelligence Collective. Business owner since 2009. Former Senior Vice President at global branding/PR firm. Co-creator of the Professional Strengths, Values & Story survey tool.

Cindy Atlee

Founder & Partner, Storybranding Group

Executive Coach, Leadership Consultant, and founder of the InPower Coaching Community. Thought leader on women in leadership and interpersonal diversity. Business owner since 2002; former Vice President of Marketing at high tech startups and business launch director at for profit and non-profit organizations.

Dana Theus

Founder & Executive Coach , InPower Coaching

The Secret Sauce - Story Type Workplace Personality Survey

Worklife Bliss programming is based on a powerful, intuitive and fun rubric of workplace personality types. Explore the 12 types below and take the SVSS Survey to learn yours!  Then work with us to bring what's best, most unique and valuable about you to life.

Creator

Fulfilled by shaping something new.  Motivated to generate ideas.  Gifted with imagination.  Focused on invention and re-invention.  Innovative, original, expressive.

Ruler

Fulfilled by orchestrating complex situations. Motivated to show the way.  Gifted with confidence.  Focused on progress.  Responsible, effective, savvy.

Caregiver

Fulfilled by making a difference or advocating for others .  Motivated to provide service or support. Gifted with compassion.  Focused on human potential and development.  Dedicated, helpful, responsive to need.

Magician

Fulfilled by seeing a vision or transformation realized.  Motivated to effect change.  Gifted with big picture thinking.   Focused on possibility and next steps.  Intuitive, inspiring, flexible.

Hero

Fulfilled by achieving goals.  Motivated by rising to challenges.  Gifted with energy and determination.  Focused on action.  Disciplined, productive, mission driven.

Explorer

Fulfilled by seeking new approaches and perspectives.  Motivated to follow unique paths.  Gifted with a growth mindset.  Focused on experience and discovery.  Independent, authentic, trail blazing.

Lover

Fulfilled by building relationships.  Motivated to make connections.  Gifted with emotional intelligence.  Focused on shared commitment.  Appreciative, enthusiastic, whole hearted.

Sage

Fulfilled by finding the answers to great questions.  Motivated by curiosity.  Gifted with perspective.  Focused on critical thinking.  Knowledgeable, analytical, insightful.

Innocent

Fulfilled by sharing belief systems.  Motivated by living their values.  Gifted with idealism.  Focused on meaning.  Optimistic, loyal, perseverant.

Everyperson

Fulfilled by helping others belong and solving group problems.  Motivated to build community.  Gifted with empathy.  Focused on fairness and solidarity.  Resilient, friendly, discerning.

Revolutionary

Fulfilled by reform, activism and break-through approaches. Motivated by pushing the envelope.  Gifted with radical thinking.  Focused on troubleshooting and re-engineering.  Unconventional, solution-oriented, game changing.

Jester

Fulfilled by using ingenuity and wit. Motivated to lighten things up. Gifted with presence. Focused on having fun while getting work done. Spontaneous, playful, resourceful. 

Coaching Packages

Choose a coaching package to support your goals, define your career or entrepreneurial character, activate it in an empowering next step, or develop a complete and concrete roadmap to shape your professional or business path. Additional a la carte sessions available with any packages below.

Dana and Cindy are Masters of Their Game

“For years I had struggled with how to articulate my niche, and nothing felt ‘quite right’. Then I discovered the story typing system and it has given me exactly what I needed to clarify, name and claim what is important to me in my career and my business. No more ‘niching’!
Dana and Cindy are masters of their game and the practical, deep and meaningful work they share is like a breath of fresh air.”

Joan Bell

The Unifying Thread

“This approach was exactly what I needed to bring together a previously incoherent vision of myself professionally. Before working with this system, I could see bits and pieces of what I wanted to express, but there was no unifying thread. Meeting the 12 story type characters allowed me to tell my story and share my message. This was the unifying thread that brought all the pieces together and in a very compelling and authentic way.  I can even take ownership of an element I was trying to get away from!”

Colette Davenport, CEO

"A Revelation"

“The story type-based coaching process that Dana used to help guide me toward my authentic career story—highlighting my unique career character and story type—was a revelation. In the past, networking conversations felt like pushing a cheesy elevator speech. I now have the words, imagery, and confidence when talking with potential clients about the value I bring to customer partnerships, and it’s giving new energy to go after my career dreams.”

Jennifer V. Miller
The People Equation